I have a story for you about how I fought for $15,000 for an advertisement placement of a song of mine.
I’m a hustler. When I make a song, I let people know. When I release a CD, I give it to my friends. One of my friends is a video editor, and works a lot on commercials.
One night, I was watching the series finale of The Office. No big deal. But it was 2009, 8pm and network TV.
The commercial break came on.
OMG THAT IS MY SONG! Continue reading
I’ve got a thing for the Grammy’s and the Grammy speech. If you’ve heard me speak or taken any of my courses, you know this. For now, take my word for it. (Also, I went this year for the first time as a voting member. Here’s my take on how it all works.
I’ve written dozens of Grammy acceptance speeches in my head for the past 15 years. This is the first one I’m writing out. (It’ll change in a few weeks, don’t worry). Warning- it is more anger than fluff, more cliche than original, and more about making a point than thanking anyone. But that will change. Give it a few weeks.
This Week’s Grammy Speech
There’s only one man in my life who never shut me down, no matter what. That’s why, Dad, every note of this piece is for you. I miss you more than you know. To all the other men in my life who supported me, thank you. To the men who, at one point or another, did shut me down in your own subtle, or not-so-subtle way, then this award is in spite of you.
To the women who supported me: thank you. To the women who didn’t understand me, or who were threatened by me- I get it. You threw me under the bus because it’s SO HARD to get ahead in this industry as a woman. But we have got to stop doing that. To make it easier to be successful in the music industry, we have to raise each other up.
This award is evidence of fighting the real fight. And as cliche as it sounds, of dreaming big and never giving up. Thank you. And we can do better.
There are a bajillion articles, courses, and books on making money in the music industry. Heck, even my mastermind course MX4 covers this broad topic simply because we have to talk about it.
All of the different ways to make money- from house concerts to monetization to Spotify playlists to merch – can be overwhelming. I sometimes feel like I’m not doing enough, not tackling enough areas, not following the current trends. It’s information-overload in the scariest form- fear of missing out on an opportunity that can change the course of your music career.
The truth is, there may be a different perspective to take around making money in music. The most successful independent musicians I know are ones that are wearing multiple hats with different sources of income. Each hat is something that inspires and motivates them, gets them excited to get out of bed in the morning, and something that fulfills them. When what you are doing is fulfilling, the money becomes a secondary conversation. Continue reading
(First published on The DIY Musician blog.)
Musicians are master procrastinators; here’s how to stall like a boss.
If you’ve ever done gymnastics, one of the things you learn early on is how to fall. Not because the coaches and teachers want you to fall, but because you’re going to fall. You may as well learn how to do it without hurting yourself. I take this same view with procrastinating. It’s inevitable. So why not develop some skills to procrastinate like a boss?
We procrastinate from doing The Thing we know we need to do for a variety of reasons that can usually be rolled into two categories: The Fear or The Overwhelm. Continue reading
Oh email lists. They’re like websites. They’re this tool we know we should be using, yet to update it and keep it current takes so. Much. Work. This year, I’ve been studying email strategies and have found a few that are sure-fire ways to keep time spent down and impact up. Below I outline my favorite 6 ways to making the most of email. Continue reading
Last year, around this time, I was just moving into my new house. The second house I’ve lived in, the third abode with a home studio space. I wrote about this process of making design decisions here. And then I realized I was out of my league, energetically speaking, and hired my good friend Emma to help me optimize this new space.
You can read what I wrote about Clearing The Energy, and Why You Need An Emma here.
I lived with my home studio, set up by Emma, for almost a year. (And still included the original sound treatments I made myself, which I wrote about in 2010 – read here!)
And recently, my husband has been home a lot more. I mean, we share that workspace like it’s a real live workspace, minus the espresso machine. Continue reading
Half a year ago, I hosted a webinar for musicians about communicating your brand with the help of DiscMakers (maker of CDs and merch for indie musicians). The people who signed up for the webinar ended up on my mailing list. Not the mailing list for my music fans, but the one I have for musicians who are interested in growing their careers and may be interested in what I have to say.
After all, they signed up to listen to me talk for an hour. Continue reading
I always knew being a woman in the music industry would mean having to fight harder, avoid creeps, and stand for myself in a way I wouldn’t have to in other industries or jobs. A few weeks ago, the topic of women in the music industry came up again as I read this article called “Dear Creepy Men of the Music Industry, Please Stop” written by my friend and collaborator Ari Herstand. I left a comment on the Facebook post… summed up, I stated why the article was hard for me to read: there was no real-time responsibility taken. We can complain about how men treat women in the music industry, but in reality, we are not taking the right actions to shut it down. Continue reading
If you’re a musician, you’ve probably thought about going to the Grammys then wondered “How do the Grammys work?”. Whether you’ve watched them for the performances or for the awards, whether you’ve dreamed about winning one, or simply wondered what it’s like to be there in the presence of the top musicians in the country, then you’re not alone. I’m all of the above. Continue reading
Permission is a funny word. Like I’m some little kid asking permission to go to the bathroom, or to have a cookie, or to stay up late. But we are often stopped in our own cycles of self-defeat and self-doubt, usually because we haven’t granted ourselves permission to actually break the cycle, moving out of our comfort zones.
It sounds almost obvious, like the advice you got years ago that you shrugged off until it came back to bite you in the ass and really sunk in. This happened to me last week and it’s why I’m writing now. Because Permission (with a capital P) can come from an unexpected source, so maybe, just maybe, I can be that for you. Continue reading