(Written for and originally published on Sharp Heels) One of my first jobs out of college was as a tech at a recording studio. All the engineers were male, all the producers were male. No biggie. Years later, I become a commercial freelance composer. Again, ad agencies, music houses and other composers: mostly male. Still, no […]
Hello and happy fourth quarter! Tis the season for preparing holiday cards! And this probably doesn’t mean licking stamps any more. I’ve seen so many great digital holiday cards in the past few years and they are a wonderful way to not only spread holiday cheer and remind your past clients, fans, and customers that you […]
I’m gonna cut to the chase on this one… Here are 11 free online tools for creating branding assets and managing your marketing efforts that every musician should know about! “Marketing” is no longer a scary word used only by advertising executives. Indie musicians need good branding to rise above the masses of people able to […]
Everyone has a relationship to music, whether they consider themselves music fans, musical prodigies, or tone deaf. You may remember a childhood lullaby, learning the piano, your wedding song, or the Folger’s jingle, or you may ride the subway every day, religiously listening to your iPod. You may use it to drown out noise at […]
I get a lot of questions about how I became a jingle writer, and how it’s possible to have a career as a songwriter and a career as a composer. Everyone that writes for ads has a different story of how they landed into the world of writing a :30 film score. Here’s mine.