Emails can be tricky, especially when you’re in between CD releases, tours, or big news. How can you write and send emails without having it take up a ton of brain power and time? (Every time I knew I wanted to send a newsletter out, I would take an entire afternoon thinking, outlining, writing, editing, testing links, re-reading, sending.) Here’s how…
Here’s my suggestion on how to rock your email list for 60 weeks with automation. It starts with a content-creation challenge…
I’m deep in prep mode for my first full-band, real live show in three years. It’s a special show, one I wasn’t even going to do, but something was telling me you’re not done yet. It’s a record release show. And it’s draining the shit out of me. The Venue Getting the venue wasn’t so […]
Originally posted on Music Think Tank. It took some effort to leave my default self in the cold streets of Harlem, prior to entering City College Of New York’s Aaron Davis Hall. The theater of 600 seats was temporarily converted into an intimate space for developing new perspectives, dropping the “music careers are hard” bullsh&t, […]
Music videos never seemed like something I should pursue. In fact, I thought they were for serious rockers, famous artists, or singers with money to burn. I never understood how they could translate into sales or revenue, and I certainly didn’t know how to come up with an idea that wasn’t a literal translation of […]
The following is an excerpt from the e-course “In The Key Of Success: The Five Week Jump-Start Strategy”. You can get the rest of the course here to jump start your career today!
The next opportunity I want to suggest to you is asking your fans to pay for your new album. From June 2010 to March 2011, I raised over $25,000 in fan donations to fund the production of my record ONE UP. It’s possible, people. But no one will give you a dime if your campaign is “I really really want to make a record- please give me money!”. What is the opportunity for the participating fans?
exposure |ikˈspō zh ər| noun • an act or instance of being uncovered The unseen artist yearns to be seen. The unheard musician needs to be heard, and the under budget company wants to under pay everyone. While this may be more of my more cynical points of view, I’d like to start off by […]
As far as I know, every musician is looking for more exposure. To be heard by other people is to have our art honored, accepted and justified. It is a connection, a performance, an intimate relationship to have our words, melodies and creations shared with the world. And it is our livelihood. The question is […]
After coming out with my first album four years ago, I thought I was set after creating a MySpace account and having a friend build me an editable website. But when I was getting ready to release my second album – the one I spent 10 times as long making, put more money into designing […]
Perhaps this section should go first, but I rambled on about CDs and websites and made the assumption that anyone who considers him or herself in this music business is already ahead of this part, so I’ll be brief. The gist: make a great friggin’ record and make it (and anywhere you promote it) look […]