essays & reflections on crafting a creative career
I’m gonna cut to the chase on this one… Here are 11 free online tools for creating branding assets and managing your marketing efforts that every musician should know about! “Marketing” is no longer a scary word used only by advertising executives. Indie musicians need good branding to rise above the masses of people able to […]
Recording a record is a big deal. It takes tons of time, a bunch of money, meticulous coordination, not to mention the artistic energy to create the songs and arrange them with your band and/or producer. So it’s easy to forget some things once you’re in the thick of it and laying down your songs. […]
Here’s a heart-on-sleeve post for you guys. I was just writing an article that compares some out-of-the-box promotional ideas; the ones that were successes and the ones that were failures. The thing is, I couldn’t think of a single “failure”. And before you bite my head off, it’s not because I think I’m some huge […]
The following is an excerpt from the e-course “In The Key Of Success: The Five Week Jump-Start Strategy”. You can get the rest of the course here to jump start your career today!
The next opportunity I want to suggest to you is asking your fans to pay for your new album. From June 2010 to March 2011, I raised over $25,000 in fan donations to fund the production of my record ONE UP. It’s possible, people. But no one will give you a dime if your campaign is “I really really want to make a record- please give me money!”. What is the opportunity for the participating fans?
I am a control freak. Type A personality. Pisces. Left-handed. Female. You get the point. There’s very little room to wiggle in my daily-budget-excel-spreadsheet, color-coordinated calendar and perfectly stacked bookshelves containing mostly last years’ musician’s atlases, DIY novels (is there even such thing?) and booking resources. So when it comes to my internet, the one […]