The Key STAGES of Email Marketing Musicians Need To Know
Email marketing sounds like such a yucky term. But if you’re gathering fans and want to engage with them, sorry, ya’ll, this is the way to do it.
essays & reflections on crafting a creative career
Email marketing sounds like such a yucky term. But if you’re gathering fans and want to engage with them, sorry, ya’ll, this is the way to do it.
Email automation sounds like some futuristic robotic way of accessing email in your car or something. But it’s a phrase that has been used in e-commerce, retail, and marketing spaces for over a decade. And there’s a reason for that.
Change the “starving musician” mindset when it comes to your email list. The first time someone (who didn’t share my last name) contributed to my record-funding campaign through my email list, I was floored. And then I got serious anxiety.
I’ve learned a lot on how to get the biggest bang for my conference buck over the years. From prepping to notetaking to networking, here’s my handbook!
A welcome email is a message that you set your email program to send out automatically, as soon as a new fan subscribes to your list. It is one of THE most highly opened emails (average email list open rates are between 15% and 25%, these emails can get up to the 80’s!) There’s a […]
For us musicians who have fans (or potential fans) all over the globe, we need to make sure we’re set up. Here’s how to make sure you’re playing by the GDPR rules.
There’s been a bunch of hoopla about whether or not iTunes is going away and if Apple will be exclusively a streaming service. I’m not sure it’s true, (I did spend a good 55 seconds on Google trying to find out) but in a way, it makes sense. iPods are a thing of the past. […]
Here’s what I do and don’t do now that I’m ten years into attending the crazy-ass film and music conference in Austin, TX. My SXSW attack plan keeps me productive, sane, calm, and somewhat healthy.
My friend would say “oh you’re anxious again… what are you stressed about?”
I continue to tell him they are not one in the same. Stress would be welcomed. Anxiety is just… hopelessness.
I have a story for you about how I fought for $15,000 for an advertisement placement of a song of mine. I’m a hustler. When I make a song, I let people know. When I release a CD, I give it to my friends. One of my friends is a video editor, and works a […]