Email marketing sounds like such a yucky term. But if you’re gathering fans and want to engage with them, sorry, ya’ll, this is the way to do it.
Just by thinking about my list used to seriously stress me out. Drafting content, formatting the email, checking links, sending it out, and dealing with replies was just the tip of the iceberg. Oh, and of course, the ego hit when I peeked at the unsubscribes (never a good idea.) The whole thing felt forced, was time-consuming, and I wasn’t sure what the point was. Continue reading