essays & reflections on crafting a creative career
Goal-setting is key to your growth. Sure, you’ll level up eventually, but to do it intentionally, with velocity, requires a plan. You can’t get to point B without knowing where B is. In my monthly mastermind for musicians, Amplify, we talk about “Champagne Wins” – measurable goals that are specific enough that everyone else knows […]
A welcome email is a message that you set your email program to send out automatically, as soon as a new fan subscribes to your list. It is one of THE most highly opened emails (average email list open rates are between 15% and 25%, these emails can get up to the 80’s!) There’s a […]
I have a story for you about how I fought for $15,000 for an advertisement placement of a song of mine. I’m a hustler. When I make a song, I let people know. When I release a CD, I give it to my friends. One of my friends is a video editor, and works a […]
I always knew being a woman in the music industry would mean having to fight harder, avoid creeps, and stand for myself in a way I wouldn’t have to in other industries or jobs. A few weeks ago, the topic of women in music came up again as I read this article called “Dear Creepy Men of the Music Industry, Please Stop” written by my friend and collaborator Ari Herstand. I left a comment on the Facebook post… summed up, I stated why the article was hard for me to read: there was no real-time responsibility taken. We can complain about how men treat women in this industry, but in reality, we are not taking the right actions to shut it down.
Writing, for me, is like running. They are both good for me, yet they both take a marching band-sized cheering squad to get me started when I’m feeling stuck. The amount of debating, procrastinating, dodging, and fidgeting I do when I know it’s time to write or put on my running shoes, is ridiculous. I’ve been […]