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Living On Gigging

essays & reflections on crafting a creative career

The Hot Dog Underdog: fighting for a $15,000 ad song placement

I have a story for you about how I fought for $15,000 for an advertisement placement of a song of mine. I’m a hustler. When I make a song, I let people know. When I release a CD, I give it to my friends. One of my friends is a video editor, and works a […]

Posted in Advertising Industry, Featured Articles, Licensing and Placements, The Big Picture Tagged copyright, exposure, inspiration, licensing 12,182 Comments

“Exposure” Exposed: 6 Ways to Create It Yourself

exposure |ikˈspō zh ər| noun • an act or instance of being uncovered The unseen artist yearns to be seen. The unheard musician needs to be heard, and the under budget company wants to under pay everyone. While this may be more of my more cynical points of view, I’d like to start off by […]

Posted in Crafting A Creative Career, Licensing and Placements, Music Industry, PR 9,836 Comments

    Hi, I’m Cheryl. Thank you for being here!

    Cheryl

    Like you, I make music. I've also made lots of mistakes along the way, but don't worry, there've been some triumphs too. I decided it was my duty to gather, organize and share with you what I've learned about crafting a successful music career. Enjoy, and thank you for reading! (ps... It's possible. Don't let anyone tell you it's not.)

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