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Living On Gigging

essays & reflections on crafting a creative career

Why I’m Not Freaking About Apple’s Email Privacy Changes

As someone who love love loves data, you’d think I’d be devastated by Apple’s recent announcement to limit information sent to email senders (like open rates and IP address [location identifiers]). Open rates are used to test a subject line’s effectiveness, as well as the level of engagement of the recipient. If a musician has […]

Posted in Branding And Marketing, Email, Music Industry Tagged apple, email, email marketing, fan engagement, privacy 37 Comments

6 Reasons Every Musician Needs a Community

Community is THE reason that I’ve accomplished anything. Placements on TV. Gigs in Switzerland. Cross-promotions that doubled my fan list.

I’m the first to admit that I’m a growth junkie. Leveling Up is the name of my game, always. And the way I have always been able to level up has been because of the people around me. My coaches, my groups, my accountability partners, my collaborators… my community.

Right now, more than ever, community is paramount.

Posted in Music Industry, Wellness Tagged community 35 Comments

The Complete Guide to Productivity During Social Distancing

(Aka The 5 C’s Of Kicking The Coronavirus Craze!) (as published in the CD Baby DIY Musician Blog) By Cheryl B. Engelhardt   There is nothing like working from home. I’ve done it for over a decade. It requires discipline, a routine, and getting out of my pajamas (most of the time). Working from home […]

Posted in Music Industry 52 Comments

How I raised $40k through my email list (with less than 2000 subscribers)

Change the “starving musician” mindset when it comes to your email list. The first time someone (who didn’t share my last name) contributed to my record-funding campaign through my email list, I was floored. And then I got serious anxiety.

Posted in Music Industry Tagged email 28,056 Comments

Get The Biggest Bang for Your Conference Buck

I’ve learned a lot on how to get the biggest bang for my conference buck over the years. From prepping to notetaking to networking, here’s my handbook!

Posted in Music Industry Tagged conference, Music Industry, networking 18,129 Comments

What Musicians Need To Know About GDPR

For us musicians who have fans (or potential fans) all over the globe, we need to make sure we’re set up. Here’s how to make sure you’re playing by the GDPR rules.

Posted in Branding And Marketing, Music Industry Tagged email marketing, gdpr 13,363 Comments

What could actually replace iTunes (and a really good muffin analogy)

There’s been a bunch of hoopla about whether or not iTunes is going away and if Apple will be exclusively a streaming service. I’m not sure it’s true, (I did spend a good 55 seconds on Google trying to find out) but in a way, it makes sense. iPods are a thing of the past. […]

Posted in Music Industry Tagged creative career advice, indie musician, promotion, website 6,189 Comments

My SXSW Attack Plan

Here’s what I do and don’t do now that I’m ten years into attending the crazy-ass film and music conference in Austin, TX. My SXSW attack plan keeps me productive, sane, calm, and somewhat healthy.

Posted in Music Industry Tagged conferences, networking, sxsw 11,141 Comments

The Hot Dog Underdog: fighting for a $15,000 ad song placement

I have a story for you about how I fought for $15,000 for an advertisement placement of a song of mine. I’m a hustler. When I make a song, I let people know. When I release a CD, I give it to my friends. One of my friends is a video editor, and works a […]

Posted in Advertising Industry, Featured Articles, Licensing and Placements, The Big Picture Tagged copyright, exposure, inspiration, licensing 12,182 Comments

My Grammy Speech To The Unsupportive

I’ve got a thing for the Grammy’s and the Grammy speech. If you’ve heard me speak or taken any of my courses, you know this. For now, take my word for it. (Also, I went this year for the first time as a voting member. Here’s my take on how it all works.) I’ve written dozens […]

Posted in Music Industry Tagged fight, Grammy 8,413 Comments
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Hi, I’m Cheryl. Thank you for being here!

Cheryl

Like you, I make music. I've also made lots of mistakes along the way, but don't worry, there've been some triumphs too. I decided it was my duty to gather, organize and share with you what I've learned about crafting a successful music career. Enjoy, and thank you for reading! (ps... It's possible. Don't let anyone tell you it's not.)

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