essays & reflections on crafting a creative career
As someone who love love loves data, you’d think I’d be devastated by Apple’s recent announcement to limit information sent to email senders (like open rates and IP address [location identifiers]). Open rates are used to test a subject line’s effectiveness, as well as the level of engagement of the recipient. If a musician has […]
The first step of expanding your list significantly is to know that it is YOUR JOB to create awareness. (I’m not talking about adding one subscriber every few weeks, or getting only 3% of your audience to sign up, I’m talking blow it up!)
Your email list is not about selling stuff, it’s about engagement. I hope you’ve figured that out in the past few articles in this series. And engagement truly means developing a meaningful, long-term relationship with your fans.
Monetizing your email list isn’t just about selling a few more CD’s every month. Though more sales is certainly a welcomed addition to getting your email list in order! This is about taking your subscriber on a journey from fan to customer to repeat customer to advocate.
Technology can be a huge block for musicians. Even if we’re tech-saavy, technology stuff can feel like a massive entry drain that takes away from what we really want to be doing.
Hey musicians, I’m talking to you when I say this: Strategy can mean all of those things, but when it comes to our careers, and specifically our email lists, strategy is simple and means this: we have a plan and we know why.
Email marketing sounds like such a yucky term. But if you’re gathering fans and want to engage with them, sorry, ya’ll, this is the way to do it.
Email automation sounds like some futuristic robotic way of accessing email in your car or something. But it’s a phrase that has been used in e-commerce, retail, and marketing spaces for over a decade. And there’s a reason for that.
A welcome email is a message that you set your email program to send out automatically, as soon as a new fan subscribes to your list. It is one of THE most highly opened emails (average email list open rates are between 15% and 25%, these emails can get up to the 80’s!) There’s a […]