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Living On Gigging

essays & reflections on crafting a creative career

The Hot Dog Underdog: fighting for a $15,000 ad song placement

I have a story for you about how I fought for $15,000 for an advertisement placement of a song of mine. I’m a hustler. When I make a song, I let people know. When I release a CD, I give it to my friends. One of my friends is a video editor, and works a […]

Posted in Advertising Industry, Featured Articles, Licensing and Placements, The Big Picture Tagged copyright, exposure, inspiration, licensing 12,182 Comments

What’s The Best Business Branding Tool? Female Empathy.

(Written for and originally published on Sharp Heels) One of my first jobs out of college was as a tech at a recording studio. All the engineers were male, all the producers were male. No biggie. Years later, I become a commercial freelance composer. Again, ad agencies, music houses  and other composers: mostly male.  Still, no […]

Posted in Advertising Industry, Branding And Marketing Tagged branding, female

Why Music Is Paramount For Filmmakers

Everyone has a relationship to music, whether they consider themselves music fans, musical prodigies, or tone deaf. You may remember a childhood lullaby, learning the piano, your wedding song, or the Folger’s jingle, or you may ride the subway every day, religiously listening to your iPod. You may use it to drown out noise at […]

Posted in Advertising Industry, Film & TV Tagged composer, film music, film score 23,536 Comments

3 Minutes to 30 Seconds: How I Started Writing Commercial Music

I get a lot of questions about writing commercial music. For example: how did I became a jingle writer? and how is it possible to have a career as a songwriter and a career as a composer? Everyone that writes for ads has a different story of how they landed into the world of writing […]

Posted in Advertising Industry, Making Money, Personally... Tagged composer, jingles, songwriter, writing music, writing music for commercials 21,135 Comments

    Hi, I’m Cheryl. Thank you for being here!

    Cheryl

    Like you, I make music. I've also made lots of mistakes along the way, but don't worry, there've been some triumphs too. I decided it was my duty to gather, organize and share with you what I've learned about crafting a successful music career. Enjoy, and thank you for reading! (ps... It's possible. Don't let anyone tell you it's not.)

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